I was inquisitive about all the strings of these little packs being sold in the tiniest of stalls seen around Delhi. They are intended for those on very minimal budgets to purchase goods in tiny quantities. Tobacco, sweets, shampoo, soap-you name it, all available for a couple of rupees a pack. (of course the companies who produce them make a huge profit by selling these tiny quantities to the impoverished). Interestingly the successful, innovative, colourful design of these packs is leading the way to a new Indian packaging vernacular.
17 September 2009
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